Social media marketing Nets 61 Percent More Sales Leads Than Traditional Marketing
For businesses it is 100 percent necessary (to engage in internet marketing and commerce). If you are not a part of the discourse then you are losing customers to a competitor who is, ” said Alisa Piotrowski, Social Marketing Consultant and former Social Marketing Coordinator at Jos photos for restaurants. A Bank Clothiers.
The Social media marketing Industry Report goes on to reveal that a large segment of retailers’ target audiences spend much of their time in the online social sphere giving businesses prime opportunity to position themselves. The report said that 43 percent of people aged 20 to 29 and 35 percent of people aged 30 to 39 spend more than 11 hours a week using social networks. Focusing lead generation activities in this social space can be effective in garnering much more targeted and qualified leads.
Still, many companies have yet to turn away from traditional lead generation activities and focus on the online space. New social business technologies are essential to building a company, a brand and a product, but many companies are not tapping into the potential customer and profit pools available with social network marketing and need to increase their integrated internet marketing. But it has to be done strategically.
Having a well thought out integrated marketing plan, that includes social marketing, will give a company a tremendous advantage, ” said Carolyn Akel, founder of Akel Ventures, a company that identifies emerging trends and positions clients to capitalize on them. “But just blindly creating Twitter and Facebook profiles and sending out e-mail messages to unqualified leads gathered from social network sites can be disastrous. There needs to be a strategy and the marketing pieces must be used correctly, and understood, by all company employees. All social content must be integrated and consistent with a company’s overall marketing message, then social marketing can be used to augment the traditional marketing approaches and can be extremely powerful. “
When a company combines online marketing efforts with direct mail and e-mail, offline media, events, telephone and even business to business campaigns with a consistent message the leads will come just as with more traditional lead generation activities. Marketers are increasingly using community sites and putting internet marketing commerce tools in place to reach a wider customer base faster than cold-calling and physical mailers have ever been successful in generating.
Targeting the right customers, finding them in the right social arenas with the right socials tools, is a bigger and bigger part of the necessary integrated media marketing mix of any company. Developing the right integrated strategy for a social media campaign helps businesses target the right customers and engage them appropriately with the right tools and tactics to them bring lead generation to the 21st century.
Starting a social media marketing campaign can be a bit daunting, especially if you are new to the world of social media. Here are a few reasons why every business owner should strongly consider it. Social websites are no longer just for your personal use, but can a great way to promote you and your business. With so many people connected to each other through social media in our society today, it is no wonder that social media marketing has taken off. This article should give you some detail on just a few of the benefits that are associated with social media marketing.
Let’s be honest, do you even know anyone who Doesn’t have a Facebook account? What may be the most obvious reason why social media marketing is such a valuable tool is that it lets you connect with literally millions of people all over the world. With so many people connected to one another through various social outlets, it is a great way to find and connect with your target audience. It could be that the most obvious reason why social media marketing is such a valuable tool is that it lets you to connect with literally millions of people all over the world.
When you create different media outlets, it allows you to develop a somewhat personal relationship with each and every one of your followers. This is a great way to establish trust between you and your target audience as you can talk directly with them. This is one of the greatest parts of social marketing for your business because it allows you to personally connect with the your individual customers.
Being connected with all your customers is also great for another reason, social media provides you with the ability to get valuable feedback directly from the people who are actually using your products and/or services. The days of focus groups are long gone, because now you can get your information directly from the source. Social sites are a great way for people to let you know how they feel about your company, whether it is good or bad. It will also usually give you a good idea of what changes, if any, you should be making in order to make your customers happier.