When it comes to an online business, a website is a must. This can spell the difference between success and failure online. And a functional and helpful website tends to separate the top online business from the fledgling one. The website serves like a store or an office. This is where most of the transactions to sell and promote products and services are made. The site also serves as the ‘face’ of the business online.
There are different types of websites how to find a company name available that can serve the needs of a successful online business. But before you set up your own site for your own online business, make sure that you learn first the different options available. Once you have selected the site that’s best fit for your business, you will be faced with easier steps since there are different tutorials on how to keep up a site. And it comes cheap at less than $300 to start a basic website.
Different types of websites to consider, based on structure and functionality
An informational website is one option available for your business. This is the most basic option for your own online business. This is a straight-forward site that will help your customers and readers learn more about the offered products and services. Think of this site as your online ‘brochure’ and can have limited roles online.
For a wider reach online, go for the interactive website for your own online business. This kind of site will give a platform for you and the potential customers to interact and share information. This is an informational site and more. The site will not only list the products and services available and their descriptions. The site is structured in such a way that resources and information are presented that can encourage the customers and readers to sample the products and services. There will be blogs, articles and newsletters that will be posted here as well that the customers can read to get a better feel and understanding of the services and products.
There is also an element of customer participation through feedback and comments. For this reason, most of the interactive websites will include an ‘About Us’ and ‘Contact Us’ page where the contact details including e-mails of the business will be posted. Here, site visitors and customers can make inquiries, post complaints and get clarification about the offerings of the business. Depending on the design of the site, you can also find different tools on an interactive site. For example, the leading interactive sites will include a ‘Chat’ feature, a currency converter, price comparisons and an online calculator.
A version of an interactive site used by a top online business is the ‘attractor’. The site is designed and structured to solely attract and interact with customers and readers. These are traditionally stuffed with promotional activities for the business like games, surveys and online contests that are designed to improve business awareness online.
There is also the transactional website that can be used by a successful online business to sell products and services. This is aimed to sell and should include a shopping cart and an online inventory where the customer can easily find and buy the products. Advanced transactional websites will also include different payment features that can allow customers to pay not just through credit card but through other means too like PayPal.